Social Media is Changing the Landscape of Customer Service

An interesting infographic I came across on the CIPR's Pinterest board. Social Media is increasingly becoming a platform for customer service.

Bodyform responds

Pretty late on the bandwagon here but I love this video by Bodyform - it shows how having a bit of fun with people's tweets can be really successful.

Another example of this is when O2 found themselves in a twitstorm crisis after their mobile network went down. O2 took a humorous approach to some of their responses which took everyone by surprise and resulted in thousands of retweets in favour of O2...

It's important for companies to take a friendly and human tone on Twitter where appropriate - everyone likes a funny guy.