Showing posts with label Crisis Management. Show all posts
Showing posts with label Crisis Management. Show all posts

Thursday, 1 November 2012

Bodyform responds

Pretty late on the bandwagon here but I love this video by Bodyform - it shows how having a bit of fun with people's tweets can be really successful.



Another example of this is when O2 found themselves in a twitstorm crisis after their mobile network went down. O2 took a humorous approach to some of their responses which took everyone by surprise and resulted in thousands of retweets in favour of O2...





It's important for companies to take a friendly and human tone on Twitter where appropriate - everyone likes a funny guy.

Tuesday, 9 October 2012

10 Downing Street: 636,508 talking about this

I recently came across a page on Facebook for '10 Downing Street.' I'm not sure if this page is official but it certainly has a social media presence with over 23,000 likes and 636,508 people talking about it when this blog was published.

We all know Britain has a culture for actively slagging off politicians, when you mix this with the anonymity of Facebook you get an interesting result. Scanning through the comments and discussions on this page, it is clear that there is not a positive word to be said about the UK government (surprised? I didn't think so).

Whether this page is official or not, it's certainly not doing any good for the government's reputation. Given the popularity of this page, it might be an idea for the government to take a more active role in social media. The government could encourage positive debate and opinions from young people who are taking an interest in politics. If 10 Downing Street employed somebody to manage the page and give a response to some of the negative comments people would feel like they were being listened to and the page would not be left to become a forum of hatred against the Conservatives.

Just type 10 Downing Street into your Facebook search bar if you want to see some of the comments.