This is what Morrison's logo looked like up until 2008. The strong blocks of colour and the use of yellow and black together, it looks more like a petrol station than a supermarket chain. It was only a matter of time until Morrison's would need to change their logo to something friendlier and greener.
Morrison's now use the logo below - replacing the colour black for green and making the letters softer and less harsh. The change of the logo represents the change in society's demand on supermarkets. We want healthy food and want to feel that the chain we shop at is friendly and ethical. Morrison's decision to change their logo was very important to stay ahead.
Morrison's now use the logo below - replacing the colour black for green and making the letters softer and less harsh. The change of the logo represents the change in society's demand on supermarkets. We want healthy food and want to feel that the chain we shop at is friendly and ethical. Morrison's decision to change their logo was very important to stay ahead.
It's interesting how company logos can evolve with the times - some of the subtle differences between the logos mean that you can almost guess the decade it was designed in. I have posted some examples below of how Ford and Shell's logos have changed since their original designs.
Shell
It's amazing how much a logo can say about an organisation. I completely agree about morrisons first logo looking a lot like a petrol station logo! haha. There new one really is much more suited for a supermarket- it really does look fresh!
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