EBay unveils new logo

EBay's logo and site have undergone a makeover to reflect it's new style of business model. The site has realised the proportion of customers who are now browsing using smart phones and tablets and have changed the site to suit their needs. EBay's website says:

"We’re delivering a cleaner, contemporary look and feel; a more intuitive, convenient way to browse, decide and buy – both globally and locally; and a new personal way to curate your own shopping experience and discover items perfect for you."

The new logo has already attracted criticism. Many saying they don't like it and one blogger claiming that it hurts your eyes. I personally don't like it, but nobody likes change - I'm sure as with everything else that changes on the internet we will all shut up about it in a matter of weeks.