Pop Up Shoreditch

Living in East London I've realised that it has become a hub of PR stunts and events. Around Brick Lane there are so many pop-up shops appearing, attempting to give brands credibility, by hiring a DJ to play to an empty shop that has one pair of 'edgy' trainers on display. The shops are not  intending to make any sales but are used as living advertisements to raise brand profiles. The latest is Boxpark which describes itself at 'the world's first pop-up mall' and claims to be a 'retail revolution.' I have to say I disagree, I popped in on my way to Brick Lane yesterday to give it a chance and it just looks like a cheap and quick way of building another shopping centre, the box's were filled with designers ranging from Nike to Calvin Klein. I at least thought it would  be used as a way for small businesses to be able to afford premises in a central location.

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Professor Green and Puma

So I've got a bit of a soft spot for Pro Green anyway and a few months ago he came down to my work and did a shoot for Puma on one of the days I was working (okay so I specifically requested I could work that day). He asked me where the toilet was and I nearly wee'd myself, he probably did too because it took me so long to respond.

The shoot is for their new campaign 'the after-hours athelete' putting emphasis on social sports such as ping-pong and bowling. Here he is sat at the bar...



and below is an article about the campaign from PR week...


http://prweek.com/uk/news/1090192/Canoe-snaps-Puma-UK-lifestyle-account-EdenCancan/

Unplanned PR

I read an article in the metro on my way to work this week about the photo below being banned by the Advertising Standards Agency as the model 'looks anorexic'. I was surprised to hear the name of the company as Drop Dead clothing, a company that I thought was relatively unheard of making the headlines is quite a feat even if it's for the wrong reasons. 

Drop Dead responded saying that the model is a size 8 and that it was actually offensive to call her too skinny, so everyone is offended. I don't know who's side I'm on really but here's the photo below.